Voices from the Fields

Farmer James Gilboy on discovering regenerative agriculture

England
Livestock
regenerative farming
Private funding
Poultry
food system
Educating the public

When James Gilboy encountered regenerative agriculture on a trip to Southern France, he immediately recognised its power. Here he describes how he gets to put it into practice on his family’s Hampshire estate.

I was nine years old when I first pulled out a lamb from a ewe. I knew, right there and then, that working in the countryside was for me.

As a young boy, I gained experience working on a neighbouring farm in the Peak District, and I knew that working the land was a challenge I wanted to take on. When my family decided to take on Downlands Estate in Hampshire two years ago, I finally had the opportunity I had been dreaming of since childhood.

When I arrived at Downlands, it hadn’t been a farm for over 15 years and was being used as a pheasant shoot. The fields that had once been full of cattle had rotten fences, and the farm buildings had been sold off. The soil was naturally infertile and prone to drought. All in all, it could have been quite a daunting challenge. However, thanks to my interest in regenerative farming, I was far from deterred. Indeed, I saw in Downlands a place that was crying out for the very things I wanted to put into practice.

I discovered the power of regenerative farming on a hiking holiday with my father to the Pyrenees, on the French-Spanish border. During our trip, the shepherd looking after us explained how the local wildlife and animals were integral to the wellbeing of the land. We learned how the French government supported local shepherds to look after livestock on the mountains, and how their role was vital to maintaining the natural environment. The conservation grazing in the Pyrenees meant the natural landscape was being supported and invasive species were being stopped from taking over.   

During our trip to the Pyrenees, we learned how the French government supported local shepherds to look after livestock on the mountains, and how their role was vital to maintaining the natural environment.

James Gilboy

On this holiday, the seed was sown, and I was determined to become a farmer.  

Once at Downlands, I knew I had to learn as much as possible about how to farm regeneratively. I turned to the internet, Googling the various questions I had and watching hours of videos on YouTube. Reading Gabe Brown’s book Dirt to Soil particularly inspired me, and today I work with the Regenified programme he founded to recognise and certify farms following truly regenerative pathways.

I also connected with many regenerative farmers around the UK, who have helpfully shared best practices. The numerous WhatsApp groups I am part of have helped me and my team steer Downlands towards a more regenerative future. 

Before embarking on farming, I was a professional rugby union player, meaning the food I ate was incredibly important for both my health and career.  Today I compete in Hyrox fitness events, which means eating well remains as important to me as ever, and I am privileged to be able to eat Downlands’ beef and eggs.  

With the help of local Hampshire farmers, I sourced a herd of English Shorthorn cattle, and this year we have welcomed our first calves in the Downlands fields. The meat produced on the farm is sold through The Ethical Butcher, which champions regenerative farming. (Full disclosure: I am now a director there.) I truly believe the company can help revitalise the farming industry and give power back to farmers. It’s crucial to build and support a regenerative farming community, and businesses like The Ethical Butcher, which is 80% farmer-owned, can play a major role in doing that.

We need to make regenerative farming mainstream and help consumers see the benefits.  Farmers alone can’t drive the regenerative ethos. The entire supply chain, including consumers, must understand how impactful and positive regenerative farming is if we are to normalise this way of farming and make it commercially viable.

Here at Downlands, we are trying to do just this. My goal is to reconnect people with what they eat. I regularly host people on the farm, showcasing how we are moving the land to a more natural way of farming. Educating people about regenerative farming is one way to get consumers on board. I’m aware many people that buy eggs don’t know much about where they come from and buy on price, but it’s about connecting people to the food systems.

This spring, Downlands has been a hive of activity as we look to scale up our pasture-raised, regenerative egg operation. The chickens move with the cattle, which is important as they stop the fly cycle in cattle herds by eating the eggs and baby flies. 

With a number of multi-tier mobile egg sheds coming to the estate, I am proud to be providing the country with eggs that are far superior to any currently on the supermarket shelves. Ultimately, we’re producing ethical, highly nutritious eggs from hens that are kept sustainably and in a happy environment.

As we continue to shape the way Downlands is farmed, I hope to play a part in steering the future of British agriculture. Farming isn’t just a business, it’s a way of life, and at Downlands we want to champion regenerative practices and support other farmers as they navigate their own paths. Our hope is to inspire a wider shift towards a regenerative mindset, and to welcome the next generation of farmers to join us on this journey.

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