Martin farms arable crops in South Cambridgeshire and leads the Nature Friendly Farming Network. On farm, he focuses on soil health, integrated pest management, mixed rotations and schemes that pay for public goods. In his CEO role, he works with government, retailers and the finance sector to back farmers with simple rules and fair funding. Martin convenes farmer networks, shares what works in practice, and acts as a constructive voice across the sector – aiming for resilient businesses, better food and more nature.